BRAND
JNORIG is a brand that prides itself on its commendable emphasis on diversity. By celebrating people of all backgrounds, religions, and genders, the brand creates an inclusive universe where individuality is valued.
The brand's unique artistic vision is showcased through designs inspired by architecture and bold, genderless silhouettes that draw inspiration from cultural elements, social contracts, and opposing concepts. This approach adds depth and complexity to the brand's creations, fostering self-expression and confidence.
JNORIG's emphasis on custom clothing with a unique touch demonstrates a strong commitment to precision and artistry. The brand's polished and sophisticated designs are tailored to cater to different body types, making everyone feel secure and comfortable in their skin. Javier designs innovative garments with intricate patterns, crafted for versatility, comfort, and sustainability, embodying a futuristic and clean aesthetic.
The name JNORIG is formed from the specular reflection of the surname GIRON and the first letter of the name Javier. Javier Girón expresses a fascination with disruption and experimentation, a brand that reveals and conceals at the same time, inviting engagement with the wearer without losing an ounce of mystique.
BIO
Javier Girón is the creative director and founder of the luxury brand JNORIG. After graduating from the renowned Instituto Europeo di Design (IED), he quickly joined Jeremy Scott, Creative Director of Moschino, in Los Angeles. There, Javier excelled in garment development, pattern making, and tailoring, making significant contributions to collections showcased at New York Fashion Week. His talents earned him the privilege of designing for celebrities such as Rihanna, Nicki Minaj, and 2NE1.
Following his time in the United States, Javier ventured to London, where he collaborated with Agi & Sam, known for blending English tailoring with contemporary urban aesthetics, and initiated partnerships with Topman.
Javier's debut collection received critical acclaim, leading to participation in prominent events like 080 Fashion Week and an exhibition at a museum in Barcelona. JNORIG's international appeal soared, with invitations to Vancouver Fashion Week and recognition from Dubai's elite at Jumeirah Al Qasr and O Concept. Spanish and Latin American celebrities have also embraced his creations, including J Balvin, Eva Gonzales, Jorge Lopez, Fran Berenguer, Destin Conrad, Jessica Goicoechea, Soraya, David Bisbal, Nona Sobo, Alejandro Speitzer, Albert Baró, among others.